Privacy Policy

Last updated: October 2025

1. Introduction

At SUHISU, your privacy matters. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase from www.suhisu.com. We are committed to handling your data responsibly and transparently, in compliance with applicable data protection laws including the UK Data Protection Act 2018, the EU General Data Protection Regulation (GDPR), and relevant US privacy regulations.

2. Information We Collect

We collect personal information you voluntarily provide when you: Create an account or make a purchase. Subscribe to SUHISU+ or our newsletter. Contact us through email or online forms. This may include: Name, email address, billing and shipping details. Payment information (processed securely by Shopify Payments, Stripe, or PayPal). IP address, browser type, and browsing activity (for site analytics and optimization).

3. How We Use Your Information

Your information is used to: Process and fulfill your orders. Communicate order updates and account information. Send you marketing communications (only if you’ve opted in). Improve our website, user experience, and services. Comply with legal and tax obligations. We do not sell or trade your personal data under any circumstances.

4. Email Marketing & SUHISU+

If you choose to join SUHISU+, you may receive occasional emails about new arrivals, special offers, and birthday discounts. You can unsubscribe anytime using the “Unsubscribe” link in our emails or by contacting us at info@suhisu.com.

5. Payments & Security

We use Shopify as our e-commerce platform, which securely stores your data on protected servers behind firewalls. Payments are processed through trusted third parties (Shopify Payments, Stripe, and PayPal), all of which comply with PCI-DSS security standards. SUHISU does not store your full credit card information.

6. Cookies

Our website uses cookies to: Enhance browsing experience and personalize content. Remember your preferences (language, region, cart contents). Measure traffic and performance analytics. You can disable cookies in your browser settings, though some features of the site may not function properly.

7. Data Retention

We retain your data only as long as necessary to: Fulfill the purposes outlined in this policy. Meet legal, accounting, and reporting obligations. After that, your data is securely deleted or anonymized.

8. Your Rights (GDPR & International Compliance)

Depending on your location, you may have the right to: Access, correct, or delete your personal data. Restrict or object to data processing. Request data portability. To exercise these rights, contact info@suhisu.com. We respond to all verified requests within 30 days.

9. International Data Transfers

As a global brand, we may transfer your data outside your home country, including to the United States. All transfers are conducted securely and in compliance with GDPR-approved safeguards.

10. Third-Party Services

We may use third-party services (such as analytics or email automation tools) to enhance your shopping experience. These providers will only access your data as needed and are required to keep it confidential and secure.

11. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. All updates will be posted on this page with a revised “Last Updated” date.

12. Contact Us

If you have questions, concerns, or would like to exercise your privacy rights, please contact: info@suhisu.com